BUCKETS, NOT BINS

When stone fruits are at their peak of ripeness and maturity, they’re incredibly delicate — far too fragile to be dumped into the 1,000-pound bulk bins many growers use to transport the fruit at harvest time. This is where the vast majority of bruising and blemishing occurs. To preserve its premium quality, our Prima® fruit never touches a bin. Instead, we carefully transport it in the original protective buckets into which the fruit is harvested. The result? Peaches, plums and nectarines that are noticeably cleaner, brighter and blemish-free.

OUR FRUIT IS SWEETER BECAUSE

WE HARVEST MORE OFTEN

Most growers strip harvest their orchards in just 2 to 3 picks, resulting in a wide range of maturity. At Gerawan Farming, by taking advantage of our economies of scale, we pick our orchards 8 to 10 times, carefully selecting only fruit at its peak maturity and flavor. This avoids the poor eating experience that you find in most shippers' boxes. Many shippers can't harvest and pack on the same day. They precool the fruit before packing, and then warm it up again during the packing process. That's a recipe for mealy peaches.

HAND-PACKED FOR QUALITY

Fruit that sits too long in its harvest container can be easily bruised when it’s handled or transported. That’s why we hand-pack our fruit on the same day it’s harvested, right next to the orchard where it was grown. Each piece of fruit is individually evaluated by experienced packers who stand by the quality of every box by affixing their photo to it. Our packers are highly-trained, well-paid experts often earning up to $15 per hour, far above the industry average. Then again, so is our fruit.